The main objective of the project will be an improved cooperation between public, private and research actors to foster innovation, capacity building to upgrade innovation skills and knowledge, in this case, in the key subsector of the Cultural and Creative Industries (CCIs), and in particular its SMEs.

The 4H model puts innovation users at its heart and encourages the development of innovations that are pertinent for users (civil society). Users/citizens will drive the innovation processes.

Within the framework, 4H-CREAT aims to develop transnational knowledge transfer models, enhancing the transfer of RTD results from research institutions to the CCI SMEs, and develop innovative products through cooperation approaches (end-user-involvement & co-design).

In parallel, the project will contribute to the implementation of measures designed to nurture the spill-over effects of CCI’s on the wider economy & society.