The Seville Chamber of Commerce commissioned a report to identify R&D trends and needs for Atlantic Cultural and Creative Industris towards Generation habits and demands. The report was drafted by DEX (Desarrollo de Estrategias Exteriores), which offers us an insight of who are G-Zers, what are their interests, what is their lifestyle and their spending patterns.
All this data help us understand this generation’s habits and give ICCs the necessary information to target this young audience.
A series of surveys were carried out covering geographical areas in 4H-CREAT partner countries. Among other objectives, the results of the different surveys should create some joint orientations and a roadmap towards the development of new product and services specifically aiming at Generation Z.