4H-CREAT aims to generate transnational knowledge transfer models to enhance the sharing of RTD results from research institutions to the Cultural and Creative Industry (CCI) SME’s by developing innovative products through a transnational Quadruple Helix cooperation approach (end-user involvement and co-design).
It will identify new products and services orientated to the new trends in market demand (i.e. Transmedia), by exploiting of the digital technology and economy.
It is co-financed by the Interreg Atlantic Area Programme (2014-2020) of the E.U.
